minor tasks - narrative and branding

When creating the digipak, I want to keep in mind these elements:

• keep the colour palette consistent - yellow, pink and blue

• use the same fonts

• have the cover relate to the album as a whole but also to the music video

I am going to create a sense of branding by having these core elements be the same through out all the tasks.

For the front cover of the digipak I will try to incorporate something that relates to the album and a little bit to the lore too. I borrowed these deer antlers from my friend, and I think they would be a great symbol for the cover. In the story there are these creatures called Ned that symbolise creativity. They appear in one of the official music video’s of the album for the song “the outside”. Ned’s antlers symbolize the power of creativity, artistic expression, and mind expansion used to combat insecurity and depression. 

screenshots from "the outside"

screenshot from "chlorine" where the character first appeared

screenshot from "the outside"

I will try to have them in the background of some shots from the music video as a little “easter egg”. I think they are a visual eye catching element, that draw your attention even if you don’t know anything about twenty one pilot’s story. As for fans, this would be a great element for an album cover. If they are already familiar with the story and the character Ned, it would be very intriguing and would make them even more excited to listen to the album. Twenty one pilots has really created a real sense of community through the story that they are telling through their music, and in a sense it has become a part of their brand especially amongst their fans.

As for the social media page, I will try to rework their logo to fit in with the visual identity I will create and I will have that as my profile picture.